Director of the Ehrenberg-Bass Institute at University of South Australia and author of How Brands Grow, Prof. Byron Sharp introduces us to the empirical laws of marketing that explain what is and isn’t effective when advertising your brand to your audience.
When current and prospective students can’t visit your campus, learn from market leaders about how you can bring your campus to them.
Beyond student recruitment and expert commentary on national issues, the relationship our universities have with the public is more important than ever. Universities Australia presents research, tactics and a view to the future of building our collective social licence with the nation.
The biggest opportunities come from singing in harmony. Discover how communications, marketing and development can work together to benefit each other.
As the news media landscape evolves, discover where audiences are finding their news, which people are (or should be) telling Australia's stories, where things may be heading next and the role that university experts have to play. Due to unforseen circumstances, Osman Faruqi has had to withdraw from this session.
Whether we like it or not, emotion plays a huge part in the decisions we make – particularly the big ones. Karen Ferry brings pragmatic examples and tips on building brand affinity and recognition with emotion in creative advertising.