Universities Australia

UAMCD 2021 ∙ 25–28 Oct

Making it count

Thank you for taking part in this year's conference.

You can catch up on any session using your access email, starting Monday 1 November, available until Saturday 27 November 2021.

Scroll to Explore the Agenda

Keynote: Dr Norman Swan

Keynote: Dr Norman Swan

After 18 months of pandemic guidance, earning the trust of millions of Australians, Dr Norman Swan shares how he approaches communication and confidence through media, especially in trying times.

Keynote: Karen Ferry

Keynote: Karen Ferry

Whether we like it or not, emotion plays a huge part in the decisions we make – particularly the big ones. Karen Ferry brings pragmatic examples and tips on building brand affinity and recognition with emotion in creative advertising.

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The Changing Media Landscape

The Changing Media Landscape

As the news media landscape evolves, discover where audiences are finding their news, which people are (or should be) telling Australia's stories, where things may be heading next and the role that university experts have to play. Due to unforseen circumstances, Osman Faruqi has had to withdraw from this session.

Brand University

Beyond student recruitment and expert commentary on national issues, the relationship our universities have with the public is more important than ever. Universities Australia presents research, tactics and a view to the future of building our collective social licence with the nation.

Keynote: Prof Byron Sharp

Keynote: Prof Byron Sharp

Director of the Ehrenberg-Bass Institute at University of South Australia and author of How Brands Grow, Prof. Byron Sharp introduces us to the empirical laws of marketing that explain what is and isn’t effective when advertising your brand to your audience.

Integrated Storytelling

Integrated Storytelling

The biggest opportunities come from singing in harmony. Discover how communications, marketing and development can work together to benefit each other.

Keynote: Belinda Dimovski

Keynote: Belinda Dimovski

Belinda Dimovski, Director of Engagement and Support at Australian Red Cross explores how the pandemic has affected giving the how they have had to change their communications.

The Virtual Experience

The Virtual Experience

When current and prospective students can’t visit your campus, learn from market leaders about how you can bring your campus to them.

Fact Checking

The last two years have shown what happens when 'alternative facts' get out of hand. What role do university experts play in explaining fact from fiction?

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